Ruben is the chief executive officer of a multinational corporation. He manages 15 teams, and the leaders of each team report to him. When a team performs exceptionally well, Ruben presents them with a trophy at the end of every year. However, when a team does not meet the performance standards, he deducts their earned leaves.
In this scenario, Ruben is using _____.

A) adaptive control
B) normative control
C) concertive control
D) bureaucratic control