John Deere does very little promoting of its lawn mowers and garden tractors to final consumers. Instead, John Deere's sales force works with Lowe's, Home Depot, independent dealers, and other channel members, who in turn sell John Deere products to final consumers. According to this information, which of the following promotion mix strategies is being used by John Deere?A) public relations strategyB) direct marketing strategyC) push strategyD) blitz strategyE) pull strategy

Question

13-12-2019
Business

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John Deere does very little promoting of its lawn mowers and garden tractors to final consumers. Instead, John Deere's sales force works with Lowe's, Home Depot, independent dealers, and other channel members, who in turn sell John Deere products to final consumers. According to this information, which of the following promotion mix strategies is being used by John Deere?A) public relations strategyB) direct marketing strategyC) push strategyD) blitz strategyE) pull strategy

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Answer: (C) Push strategy

Explanation:

A push strategy is basically originated from the supply chain management and it is also known as push promotional type of strategy.

The main aim of the push strategy is that the marketers are directly push the various type of products to the consumer without any layer.

The main advantage of the push strategy is that helpful for the customer awareness about the product and also it is used by the manufacturers for establishing a sales channel.

Therefore, Option (C) is correct.