Answer: Demographic information
Explanation:
The demographic information is basically refers to the statistical data that is related to the specific group of the consumers.
The main use of the demographical information is that we can easily understand the each segment of the group of the customer in the business.
By using the demographical data we can easily understand the various types of characteristics in an organization such as work situation, income and the ethnicity by proper survey.
Therefore, Demographical information is the correct answer.