The Procter & Gamble Company is a major producer of bar soaps. In fact, Procter & Gamble produces Ivory,Camay, Lava, Safeguard, Zest, and Coast bar soaps that all claim a variety of benefits. These products are part ofProcter & Gamble's __________ in bar soaps.

A. product mix.
B. product concentration.
C. product store.
D. product line.