When Mr. Brown, the new CEO of XYZ Department Stores, took over, his first action was to get rid of the organization's existing marketing strategy, which was heavily based on couponing. He replaced it with a strategy of low prices every day, a policy with which some of its competitors were having much success. This was a(n) ________ change.

A. innovative
B. adaptive
C. radically innovative
D. product
E. process

This is an example of an adaptive change in response to the market players. Mr. Brown realizes that if continued couponing is not yielding desired results and thus the department store needs to change the market strategy to something that actually works. There is no innovation or change in product or process thus all the other options are redundant and the department store simply adapts to what is working in the market currently, as vouched by its competitors.

Hope that helps.