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A newly formed coffee company should not have much trouble finding coffee drinkers in America to purchase a new type of coffee maker. However, a company selling gear for the game of cricket might have a difficult time being successful in the United States. They would probably be more successful in India or Australia. The degree to which one's product is consistent with the needs and habits of target consumers is known as ______.

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Answer:

The correct word for the blank space is:  Compatibility.

Explanation:

Compatibility is how relevant is a good or service for consumers according to their habits. If the product is closely related to the needs, preferences, convictions, and costumes of the buyer it is said that the product compatibility is high and, if it does not match, the product compatibility is low.