Answer: Social influences
Explanation:
Social influences are the factors that impact the behavior , thinking and personality of a person in intentional or unintentional manner.There are different type of influence such as changed behavior in terms of response because of pressure known as conformity.
Compliance is another factor that can effect the behavior by following other through explicit requests. Obedience is the factor in which person follows the command made by other.
According to the situation in question, Sarah got influenced through her friend for tasting the Sriracha and thus she bought it. Social factors in form of her friend are impacting her behavior because they rambled about Sriracha.