NightSun48631 NightSun48631

12-12-2019
Business

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In China, Starbucks is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers' tastes. Starbucks is following the __________ international corporate-level strategy.

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sandlee09 sandlee09

14-12-2019

Answer:

transnational

Explanation:

Based on the information provided within the question it can be said that Starbucks is following the transnational international corporate-level strategy. This is a market strategy that allows a company to provide high level of local customer needs as well as a high level of global integration thus standardizing its operations. Like what Starbucks in China is doing.

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