Answer:
b. broadcast media
Explanation:
Broadcast media refers to the traditional form of advertising and includes radio and TV adverts. Broadcast media allows a business to reach a broad audience in a region or a country in a short time. TV adverts offer the ability to communicate messages in sound, sight and motion, which creates a lasting image in the target audience minds.
Broadcast messages run for a short time and may require several exposures to make an impact. Creating a broadcast advertisement message is expensive. It often requires engaging specialized professionals. A business can choose the time the adverts will air. Prime time adverts are charged at a higher rate.
