Answer:
The answer is b. importance, influence andd rewards.
Explanation:
This theory explains that people might engage in activities that are opposite to their ideas and values. When this occurs, they feel the desire to eliminate the conflicting sensations: that is cognitive disssonance.
According to studies, there are different degrees of importance to the outcomes of these activities, which influence if they continue engaging in them. They might decide to stop the actions if there is a reward for doing so.
