When Teresa went into the furniture store to buy a new sleeper sofa, she thought the prices quoted by the salesperson were too high, so she prepared to leave. As she neared the door, the salesperson asked if she would be interested in buying the sofa if the price was $150 lower. Teresa returned to the store, purchased the sofa, and felt like she had gotten a good deal. The furniture store uses:______
a. customary pricing
b. one-price
c. flexible-price
d. standard markup
e. blanket price

A flexible pricing policy provides room for the business and the customer to negotiate for the final price of a product. In other words, the price indicated on the item is not fixed. The seller and buyer can agree to alter it either upwards or downwards.

A flexible pricing strategy enables a business to adjust its prices to suit the market demand. It will allow a company to counter low prices by competitors in cases of price wars. In some instances, businesses set slightly high prices to provide for negotiations. Flexible pricing is common, especially in tailor-made products.