Answer:
Public Relations
Explanation:
Public relations is the term which is defined as the process of the strategic communication, which builds the beneficial relationship mutually among the public and the organizations. In other words, it is a practice of managing the communication among the public and the organization.
A major component of the public relations is the publicity. Organizations often generate the publicity through sending the new releases to the media in the hope that the media will use the stories regarding the products and also about the firm.