Brenda is thinking about starting a computer company. After doing some research, she has decided that the computer industry can be divided into the following product types: handhelds, laptops, tablets, and PCs. The process that Brenda just completed is called market ______.

The market segmentation is one of the important concept in the business as it helps in dividing the market into the different segments based on its features and the characteristics such as customer group and retailer.

By using the efficient marketing strategy we can also divided the segments according to the locations, requirements and the consumer interest.

The marketing segmentation plays an important role in an organization as it allow business for making the efficient decisions for the marketing according to the consumer requirement.

Therefore, marketing segmentation is the correct answer.