The sociological challenge that one must overcome to be successful in global market is lack of cultural understanding.
Explanation:
Understanding a country’s culture is very much important in global trade when we get to know about the culture of different countries it is easy to frame the policies for the country. The US culture considers themselves superior to other cultures and they tend to be more tedious in the global markets and they invest accordingly.
Culture frames the important aspects of the global market and to be successful in global market one must frame polices considering the culture.