Answer:
Market information management is a system that involves processes, people and equipment, with the objective of collecting, selecting and analyzing information and passing it on to the marketing responsible so that they can make more assertive decisions.
Explanation:
Simply put, it is the data - internal and external - that can be analyzed and systematized in order to help the marketing manager to be more clear in making decisions in the area.
Currently, when becoming a customer of a company, the customer does not create expectations only in relation to the product or service, but also about the entire process of discovering that solution.
The information he had access to, from customer service and after sales, influences this journey, so that market information management must capture information from all these stages.
Market information management involves not only collecting this information, but also systematizing it.
Data, apparently random and disconnected, are worked on and used to understand a particular buying behavior or market trend. This is only possible when they are analyzed correctly and also made available to the professional trained to interpret this data and transform them into decisions.
