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When Ursula decides how to price new products in her gift store, she measures the value of her product offerings against those of the other stores in her area. Ursula uses a _______ pricing strategy.

A. sales-oriented
B. competitor-oriented
C. target profit
D. maximizing profits

Respuesta :

Numenius

Answer: (B) Competitor-oriented

Explanation:

 The competitor-oriented pricing is one of the type of pricing strategy in which the other manufacture prices is basically determine by the most powerful competitor price that they sold the product in the market. It is also known as the competitor based pricing strategy.

This type of pricing strategy basically focusing on the information or data collected from the market instead of actual production cost of the product and the perceived value of the product.

  • The main advantage of the competitor-oriented pricing strategy is that they usually avoid the competition of the price that damage the organization.  

Therefore, Ursula is using the competition-oriented pricing strategy.  

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