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Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?

Respuesta :

Answer:Exclusive Distribution

Explanation:

As the Honey Farms is making the Finest Chocolates, therefore, they will go for Exclusive Distribution to distribute their new Product.

Exclusive Distribution as the name suggests is an agreement between the manufacturer and Distributor that the manufacturer will not sell their Product to anyone else and will sell only to the exclusive distributor.

It can help the manufacturer in the following ways

  • Focus: Company is more Focused as it no longer needs to worry about the distribution of products.
  • Control: As the distributor is dependent on the manufacturer so the company is in complete control.
  • Inventory: Exclusive distribution allows the manufacturer to store a large amount of inventory.

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