A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest. As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants.

Question

15-11-2019
Social Studies

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A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest. As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants.

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fatimakincsem fatimakincsem · Answer 1 · 2019-11-27T23:15:45+01:00

The correct answer would be, Geographic Segmentation.

As a result, the company's plants in Texas and California produce hotter nacho cheese sauce than is produced in its other plants. This is Geographic Segmentation.

Explanation:

When markets or consumers are divided into groups or segments on the basis of some shared characteristics, then this is called as the Market Segmentation.

When market is divided on the basis of geographic regions, it is called the geographic segmentation. This Geographic Segmentation can be done on the basis of areas, cities, countries, etc.

So when the soup company divides the production for East and for West and Southwest, it means the company has segmented their market geographically.

Learn more about Geographic Segmentation at:

https://brainly.com/question/13323297

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