contestada

Which of the following systems’ goal is to improve services offered to clients and use client contact information for targeted marketing?
a. An integrated marketing communication system
b. A customer relationship management system
c. A supply chain management system
d. An enterprise resource planning system

Respuesta :

B) A customer relationship management system

Target marketing is the approach that raises awareness regarding the services to amount the specific target groups of audience and is a subset of the addressable market. Examples include women's cloth retailers.

  • The goal of the system is to improve services offered to the clients and use client contact information to further target other clients. This is done through the help of CRM.
  • Client relationship management is a process in which the business or the other organization takes its interactions with the customers and gathers large amount of data.

Hence the option B is correct.

Learn more about the goal is to improve services offered to clients.

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