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Katherine Chapman recently launched a firm in the clothing industry, targeting 13-17 year olds. One thing Katherine thinks she has accomplished is producing products that have universal appeal, so she will not vary her approach from country to country. Katherine is pursuing a ________ strategy.

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Nyctalus

Answer: global

             

Explanation: In simple words, global approach refers to a business strategy in which a company promotes its brand on a world wide basis. They stage their marketing strategy in such a way that customers of all over the world could relate to it.

In the given case, Katherine believes that their products have universal appeal and she did not need to vary her approach country to country.

Hence they are pursuing global strategy.

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