Answer:
Campaign Management
Explanation:
Based on the information provided within the question it can be said that this is an example of effective Campaign Management. This term refers to controlling all aspects of marketing a product or service, such as planning, analyzing, and executing. Such as Fournotts Corp. is doing by analyzing data in order to plan a marketing strategy based on the wants of the customers that they are targeting in order to achieve better sales when they launch the product.
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