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Lem is looking at new cars. Each one he sees has a certain trim detail across the hood which he somewhat likes at the start of the day. At the end of the day, and fifteen cars later, he really likes the detail. His opinion is influenced by the __________.
a. stimulus generalization effect.b. mere exposure effect.c. familiarity effect.d. proximity effect.

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Answer:

mere exposure effect

Explanation:

The mere exposure effect is a phenomenon that causes a person to like something only because they are familiar with it.

Here, when Lem saw a certain trim detail at the beginning of the day. This caused him to become familiar with the design. At the end of the day he still likes the detail. This happened because he got familiarized with the design and he liked nothing else.

Hence, his behavior is influenced by the mere exposure effect

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