The correct answer would be option C, Mass customization.
These are the examples of the trends towards the Mass Customization.
Explanation:
Mass Customization is a Marketing Technique. It is a Manufacturing Technique as well. In this process the flexibility and the personalization of custom made products are combined, which helps in lowering the unit cost associated with the mass production.
Mass customization is also called as Made To Order or Built To Order Techniques.
So when Mr. Scholl was telling about the new features where you can create your own orthotics even, and can design you own jeans, or can put your photo on your credit card, all are examples of Mass Customization.
Learn more about Mass Customization at:
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