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"For upscale American families who desire a carefree driving experience, Volvo is a premium-priced automobile that offers the utmost in safety and dependability" is a __________ statement for Volvo in North America.

Respuesta :

jepessoa

Answer:

positioning statement

Explanation:

The purpose of positioning statements is to give a description of your product and who your target market is, and what needs does our product satisfy.

In this example:

  • What is our product? Volvo is a premium priced automobile
  • Who are our customers? upscale American families
  • What needs does our product satisfy? carefree driving experience, safety and dependability

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