Answer: Strategic purposes
Explanation: In simple words, performance management refers to the phenomenon under which the managers tries to bring the best performance from the various resources of the organisation. This is obtained by keeping the operation activities within the set work frames and as per plan.
In the given case, the CEO wants to explain the employees the importance of their job so that there will be smooth functioning and advanced results.
Hence, from the above we can conclude that he is trying to focus on strategic purposes.