Should organizations fear websites where consumers post negative messages about products or services? What actions can companies take in response to this potential threat? Have you ever not used a product or service based on negative reviews? Use complete sentences and supporting evidence from your text in your response.

When consumers post negative messages, whether they are true or not, organizations have the opportunity to have an online conversation with consumers and provide help in real time communication. This improves communication within a company and with other subsidiaries by evaluating honest and threatening comments related to e-commerce real life development. There are a lot of people who do not use products according to the comments available on their marketing webpages, such as myself. These are all important for everyone to assess if it is worth to buy a product or not, and to keep up an online community in which people help each other by suggestions and recommendations, and organizations can take a lot of advantages from that, such as increasing their number of consumers.