Ryan got a phone call from one of his regular customers asking if he had time to repair a couple of broken sprinkler heads on the customer's underground sprinkling system. Although it was already 6:00 p.m. and Ben had put in a full day of work, he turned his car around and headed for the customer's house. As a small business owner, Ben demonstrates: A) his need for additional cash flow. B) his ability to easily adapt and respond to his customer's needs. C) the fact that it is difficult to find employees willing to go the extra mile for a small business because benefits are D) that considering the fact that sprinkler heads are constantly breaking and need repair, his service is overpriced. E) nonexistent.

Even if he finished his day at work, Ben is showing commitment to his customers by going after work hours to fix the broken sprinkler heads. The fact that he is adapting his job schedule to respond to his customer's needs causes an aggregate value for Ben's business which will likely lead to attract more consumers.