Ryan’s Hunting Emporium sells hunting equipment. The store advertises its equipment in a popular magazine that is distributed every Monday. A television commercial promoting Ryan’s airs every Thursday at 5:00 p.m. for a three-month period. When new or updated equipment is introduced, the products are steadily advertised during a planned time period. Ryan’s exemplifies a _____ media schedule.

Question

11-11-2019
Social Studies

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Ryan’s Hunting Emporium sells hunting equipment. The store advertises its equipment in a popular magazine that is distributed every Monday. A television commercial promoting Ryan’s airs every Thursday at 5:00 p.m. for a three-month period. When new or updated equipment is introduced, the products are steadily advertised during a planned time period. Ryan’s exemplifies a _____ media schedule.

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fatimakincsem fatimakincsem · Answer 1 · 2019-11-13T22:15:43+01:00

The correct answer would be, Continuous Media Schedule.

When new or updated equipment is introduced, the products are steadily advertised during a planned time period. Ryan's exemplifies a Continuous Media Schedule.

Explanation:

Continuous Media Schedule is a time table at which the advertisement will be on air on continuous basis and with little variations sometimes.

Advertisement is one of the most common and popular strategy of marketing a product for the company. Advertisement through Media like Television plays an important role in marketing that product.

When companies want to advertise their product through mass media like Television, the channels which on air their commercials give them a schedule chart with respect to the charges. This is a document which lists down the timings when the advertisement can be on aired and the payment the company has to make for that timing. Also the company will tell the channel that for how long it wants the advertisement to go on air.

So in the given scenario, if the company wants to on air its commercial on every Thursday at 5:00 pm for the three month period, it means the company is taking a continuous media schedule.

In this example, when updated equipment are introduced, the products are steadily advertised on the planned schedule with a little variations in the advertisement. This is an example of the Continuous Media Schedule.

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