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The Doritos advertising effort of "Live Mas," which is Spanish for "Live More," is meant to suggest a lifestyle aspiration. If consumers make a connection between the Doritos brand and this promotional effort, then Doritos has createdSelect one:A. a brand extension.B. brand dilution.C. a brand association.D. brand ownership.E. brand loyalty.

Respuesta :

letmeanswer

If consumers make a connection between the Do Doritos brand and this promotional effort, then Doritos has created a brand association.

Option - C

Explanation:

Doritos has created a brand association by its promotional effort. Brand association is an intellectual connection between the consumer and the brand. They are mostly imbibed by visual impressions.

Here, Doritos advertised with a catchy branding slogan that would get seated deep down in the customer's brain and thereby helping them to remember the product with its uniqueness.

Brand association is categorized into five types based on the following,

  • Attributes
  • Benefits
  • Attitudes
  • Interest
  • Celebrity

Brand association creates a mental connection of an image of the product in the mind of a customer. Hence, it can be concluded that the Dorito company has created a brand association using their promotional strategies.

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