Kraft Foods plans to tailor different ads for different neighborhoods in the same region. For example, viewers watching a cable show in a Hispanic neighborhood in Chicago would see different ads during the same commercial breaks as non-Hispanics living in a different neighborhood. Kraft’s strategy best exemplifies _____ segmentation.

Geodemographic segmentation is used to classify neighborhoods or small cities (towns) based on the idea that their residents have similar demographic (age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage) and lifestyle characteristics.

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jaquelinefvr jaquelinefvr · Answer 2 · 2019-10-16T22:22:31+02:00

jaquelinefvr jaquelinefvr

16-10-2019

Answer:

Geodemographic

Explanation:

Geodemographic segmentation is a marketing technique that seeks through statistics to understand the life and consumption behaviors of a group of people from certain regions. It is a useful tool for discovering potential customers of an organization and thus establishing effective profile-oriented marketing strategies. of a group of people from a region.

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