Answer:
The component of the advertising plan that will help Bobby allocate the money to the different media according to the financess available is the budget.
Explanation:
An advertising plan describes your target market and the strategies you will follow to reach this market through advertising. One of the components of this plan is the budget in which all the costs to develop the advertising strategies are determined. As part of this, you will have to indicate how you will spend the money among the different media you are going to use.
