The Platinum Platform, in Dubuque, Iowa, sells high-quality, unique bedding that is a real value to upscale homes in the area. No other company in its local area markets bedding of such quality and value. By offering this type of product, The Platinum Platform is utilizing a _____ strategy.

According to my research on different business strategies, I can say that based on the information provided within the question The Platinum Platform is utilizing a focused-differentiation strategy. This is a strategy that focuses on offering specific products that make the customer believe that the product is vastly superior to it's competitors even though prices are higher. This allows them to gain a competitive advantage in the market. Which is what Platinum Platform is doing by offering it's unique high quality bedding.

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ayoogunyemi ayoogunyemi · Answer 2 · 2020-02-19T10:58:48+01:00

Answer:

Focused differentiation.

Explanation:

Focused differentiation is a business strategy utilized in order to gain a competitive advantages over other manufacturers of the same product. Products are designed in a unique way with an improved features and values so as to attain a superior form and status compared to what others might be producing. Even though the cost might the higher , but the producer relies on the added value to ride on other similar products and dominate the market.