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Latrell finds that every time he goes to select athletic shoes, he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process is an example of ________.

a) cognitive dissonance
b) information discrimination
c) cognitive miser behaviour
d) inertia

Respuesta :

sandlee09

Answer:

d) inertia

Explanation:

Based on the information provided within the question it seems that Latrell's decision process is an example of inertia. This term refers to an individuals tendency to remain the same and buy the same thing every time. Which is what Latrell does when he goes to buy shoes, he ends up buying the same exact brand every single time.

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