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Mr. Dennison knows each and every child who comes in to his Kumon reading center, and prides himself on knowing how he can personally address each of their reading challenges. What type of market coverage strategy is Mr. Dennison employing in his business?

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sandlee09

Answer:

Micromarketing

Explanation:

According to my research on different market coverage strategy, I can say that based on the information provided within the question Mr. Dennison is employing a Micromarketing in his business. This strategy focuses it's efforts on marketing to a tightly targeted small group of individuals who are interested in a certain product or service. By knowing all of the children personally and their likes and dislikes he can market specifically to them.

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