Economic resources are scarce, making each consumer face an individual budget constraint. So consumers should make choices that maximize their satisfaction in the face of their budget constraints. To make the choices, consumers use their preferences. In this matter, the student organization resources available for hiring speakers is $ 20,000. That means their budget constraint is $ 20,000. Then, they should choose, from the speakers that cost up to this value, the one that generates the greatest benefit for the student group. This is a choice based on group preferences.
