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A cable company spends, on average, $ 600 to acquire a customer. Annual maintenance costs per customer are $ 45. Annual record-keeping and billing costs are $ 30 per customer. While the price of the basic service to customers is $ 30/month, 40% of customers buys the premium package at $ j50/month and 10% buy the superpremium package at $ 80/month. Over time, 80% of all customers remains with the company in the long run. The firm uses a discount rate of 8%. What is the average CLV for all customers?

Respuesta :

TomShelby

Answer:

Average customer life value

CLV = 1260

Explanation:

[tex]Gross Margin \times\frac{retention}{1+discount-retention} )= CLV[/tex]

Fis, we will calcualteteh gross margin.

For that we need the revenue:

We will calculate the average revenue per year:

50%  30 dollars per month = 180

40%  50 dollars per month = 240

10%   80 dollars per month =  96

average annual revenue per customer: 516

now we ill calcualte the gross margin:

revenue           516

maintenance   (45)

administrative (30)

gross margin   441

[tex]441 \times\frac{0.8}{1+0.08-0.80} )= CLV[/tex]

CLV = 1260

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