Answer:
The answer is: Brand Images
Explanation:
A company´s brand image is how customers "view them". It´s the impression they have formed in their mind about how a particular brand is, what it represents and what things are associated with them. It´s a process that is usually developed over a period of time.
For example when you hear the words Mercedes Benz, you immediately associate that brand with luxury cars and an expensive lifestyle (that´s their brand image). Most people are surprised when they realize MB also manufactures utility vehicles, trucks, military transports, and small (and not very expensive or luxurious) cars.
