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Algonquin Cosmetics noticed that while India had a population of more than 1.2 billion people, the retail market was such that more than 95% of retail was through stand-alone stores that were not part of a chain. In other words, if Algonquin were to enter India, they would have to sell through more than a million independent retail stores. What kind of a retail system does India have for the products that Algonquin Cosmetics is trying to sell?

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Answer:

Fragmented retail system.

Explanation:

India presents a fragmented retail system.

This type of system works when there are many retailers, but none of them has a majority share of the market. In this country, the best distribution strategy is a long channel, since this type of market tends to promote the growth of wholesalers to provide retailers.

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