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ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola. The data are primarily collected through surveys, purchase and media panels and scanners. What kind of service does ABC provide in the marketing research industry

Respuesta :

Answer:

The correct answer to the following question is Syndicated services.

Explanation:

In the given above question ABC company is providing syndicated services to firms like Coca - Cola and Pepsi Co . Syndicated services can be defined as research study , that is conducted and funded by a market research firm ( like ABC in the given above question ) , which sells data to all the firms that want to fulfill their information needs. The result of such study would be given in forms of raw data, reports etc and this information is available to everyone in the open market for purchase.

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