Attempts to create brand awareness or reinforce the benefits of using a brand is
a. corporate advertising.
b. selective demand stimulation.
c. delayed response advertising.
d. primary demand stimulation.

Respuesta :

Answer:

The correct answer to the following question is option C) delayed response advertising.

Explanation:

Delayed response advertising which is also know as Branding, can be described as a long term effort on the part of company to build up its brand image and value for its product in the market. Here the company tries to connect various attributes like top quality, cost efficient, high service, green friendly with their brands. Company believes with consistent creative messages over time and time again would help in building brand reputation and enhance product value.