An incumbent senator appears on television, saying that she should be re-elected because she has brought jobs to the state. Obviously, this effort is mass mediated and is an attempt to persuade. For it to be considered advertising, which other condition must be met?
a. The claim must be regulated by the Federal Communications Commission.
b. The airtime must be paid for.
c. It must be a public service announcement.
d. The other candidates' opinions must be presented.

Mass communication is defined as the process in which information is exchanged with the help of mass media to a large section of people around the globe through various traditional and technical methods.

Advertising in mass communication is a paid and persuasive mass-mediated attempt.

Answer Link

WeAreHelping WeAreHelping · Answer 2 · 2020-03-01T06:03:52+01:00

b. Airtime must be paid for

Because the defense senator is trying to persuade the masses to re-elect him, in the advertising media he has to pay advertising fees or airtime as a condition that what he does is advertising.

Further explanation

Affiliate Marketing is a program between Advertisers and Affiliates. This type of sale is a commission based on success and payment is completed by the Trader. The total commission must be agreed between the Merchant and its partners. Then the Affiliate is responsible for the activities of the Affiliate Portal and carrying out advertising.

There are various models to get cash for example Cost Per Impression, Cost Per Link, Cost Per Sales, Cost Per Lead, Cost Per Print, Cost Per Click, Cost Per Installation, Cost Per Registration, Lifetime Payment or Airtime Payment.

The most widely used models are:

Cost Per Click (CPC)

With Cost-per-Click, ad customers do not pay a fixed Affiliate-level fee, but a certain amount of fees must be paid to advertisers if a user clicks on the ad. So payment is only made if the user reacts to the ad then clicks on it and is directed to the advertiser's website. With this model, companies only need to pay advertising costs if users really recognize the ads.

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Affiliate Marketing https://brainly.com/question/13069569

Airtime Cost https://brainly.com/question/13069569

Details

Grade: High School

Subject: Business

Keyword: airtime, affiliate, ads