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Which of the following is an example of a market segment?
a. A group of retailers selling the same products
b. A group of individuals with different product requirements
c. A group of individuals who are diabetic
d. A group of companies manufacturing different products

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agustinsr99

Answer: The answer is "b. A group of individuals with different product requirements".

Explanation: The definition of a market segment refers to a homogeneous and large group of consumers that can be recognized within a market, who have similar desires, buying habits, and who will react similarly to the power of marketing.

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