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Jove is a chocolate manufacturing company in Harrington City. While most of its competitors produce not more than three basic varieties of chocolates, Jove sells over 50 different varieties of flavored chocolates. This gives them an edge over other chocolate makers in Harrington City. Which of the following concepts is illustrated in the scenario?
a. Divestment
b. Market penetration
c. Sustainable competitive advantage
d. Diversification

Respuesta :

ofentsemaphalla

Answer:

c. Sustainable Competitive Advantage

Explanation:

Sustainable competitive advantages are business assets,  characteristics, or capabilities that are hard to replicate or achieve ;  and provide a long-term superiority or favorable role over competitors.

Types of Sustainable Competitive Advantage include:

  • Reduced cost provider / Fair pricing
  • Market or Pricing Power
  • Strategic assets
  • Excellent management / employees

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