Which of the following is not true about public relations?
a. Consumers have become increasing skeptical of marketing claims made in conventional media.
b. PR has become increasingly important as costs of other forms of marketing communications continue to increase.
c. Because of its high cost, the use of PR has waned in recent years. Public relations activities often support other promotional efforts.
d. Media coverage generated by PR is seen as more credible than paid advertising.

Respuesta :

Answer:

The correct answer to the following question is option C) because of its high cost , the use of PR has waned in recent years. Public relations activities often support other promotional efforts.

Explanation:

Public relations can be defined as communication process ( a strategic process ) , which a company or an individual would employ to establish mutual beneficial relationship with the people. Here the main of the company is to create a positive image of the brand and company in the eyes of public, partners or any other potential investors . In the given question all of the following options are correct except Option C.

It is true that public relation activities often support other promotional efforts, but the fact that the use of PR has waned in the past few years owing to its high costs is NOT true about public relations.

What are public relations?

Public relations are referred to as such undertakings by a business organization that intend towards the optimum satisfaction of the consumer before and after the sales of their goods or services.

The cost of public relations is higher compared to other promotional costs, but the returns it derives by a significant increase and boost in sales of an organization are much higher and compensate easily for such higher costs.

The use of public relations has gone up by a massive level in recent years after it has been observed how much it positively impacts the sales of an organization.

Hence, option C; because of its high costs, the use of public relation activities has waned in recent years does NOT hold true regarding the public relations.  

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