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One of the advantages of personal selling over other types of marketing communication is that
a. cold calling is easier than direct mail advertising.
b. personal selling almost always costs less than other marketing communication alternatives.
c. personal selling has greater reach than advertising.
d. salespeople can build strong relationships with customers.
e. personal selling requires less training than other types of selling.

Respuesta :

Numenius

Answer: D) Salespeople can build strong relationships with customers

Explanation:

In personal selling there is a two way communication with the customer and you can easily demonstrate your product in detail without any interruption.

Personal selling includes people with whom sales person has already established a relation. So that is why, there are more chances of received immediate feedback due to this personal relation.

Basically, it is interactive technique of selling the products and it helps to build trust and strong relationship with the customers.

Therefore, option (D) is one of the effective advantage of personal selling as compared to all the given options.  

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