Answer:
Unfreezing
Explanation:
According to Kurt Lewin's change management model, the first step of change which is the unfreezing stage entails informing the organisation of why change is necessary.
For example, if the CEO of Red Arc informs the employees of the proposed benefits of the merger e.g increased sales and financial results, increased employee benefits etc, this will help the employees understand why the merger is necessary. The employees will then be ready to accept the change.