When Heinz introduced its ketchup globally, it first had to deal with the fact that ketchup is not a household staple outside the United States. Heinz had to show foreign users how ketchup can be used. Globally, Heinz has had to rely primarily on ________ advertising.

Informative advertising is an advertising modality aimed at publicizing relevant or specific data or facts as necessary. This information is clearly detailed and in most cases is verifiable and measurable.

In the world of marketing, the use of informative advertising is usually related to the need to make known the appearance of a new product or an update or innovation of an existing one.

The advertising campaigns of this modality share a series of characteristics:

- They seek to attract new consumers through the presentation and description of the product.

- This description is usually exhaustive when presenting the benefits of the product and giving reasons for its consumption.

- When working with new products, its benefits are raised against competitors already present in the market.

- It helps with striking marketing tools for rapid audience attraction.