Answer:
"Tangibility"
Explanation:
According to my research based on the SERVQUAL which is defined as a "marketing instrument that was made to capture consumer expectations and perceptions of a service along the five dimensions that are believed to represent service quality." The five dimensions mentioned are: tangibility, reliability, responsiveness, assurance and empathy. Based on the information given to us in the question we can say that Gerald's Tire Service emphasizes "Tangibility". These are parts of the service that a customer can "feel" without actually purchasing anything.
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