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In many high-end resort markets, Westin hotels compete directly with Crown Plaza hotels. When it comes to pricing, Westin tends to charge its guests similar rates to what the Crown Plaza hotels charge. Westin is using a ________ pricing strategy.

Respuesta :

sandlee09

Answer:

"Competitive Parity"

Explanation:

According to my research on different economic strategies, I can say that the pricing strategy that Westin is using is called a "Competitive Parity" pricing strategy. This strategy refers to the perfect amount of money needed for marketing in order to compete with other competitors. This is what Westin is doing in order to compete with Crown Plaza hotels prices.

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