Answer:
4/12 simplified is 1/3
3/4 > 1/3
Or, imagine this:
There are 2 pies, watermelons, pizzas, cookies, whatever fits you. One is cut into 4 pieces and the other into 3. You take the one with 4 pieces and your friend take the one with 3. When you finish, there is only 1 quarter left. However, your friend didn't even finish half. Of course, you ate more.
Weird example but who cares...